Rebranding for MAT & Fuori MAT, a concept store located in the historic center of Solagna (Northern Italy).
A 1500 sqm space dedicated to art, culture, and community.

MAT exists between two dimensions:
a gallery of curated vintage objects and a dynamic event space.

The identity reflects this duality—balancing structure and expression, heritage and experimentation.

A flexible visual system designed to adapt across formats while maintaining a strong, recognizable presence.
Clean layouts meet bold typographic compositions, creating a rhythm between order and creativity.

The final brand identity harmonizes print and digital elements into a unified visual language:

• Print Design: Posters, flyers, and promotional materials were designed with bold typographic compositions and a clean yet expressive layout system, enhancing visibility and reinforcing the artistic positioning of the brand.
• Digital Presence: A modern website and a series of dynamic social media templates were created to extend the brand experience online, ensuring continuity and engagement across platforms.
• Visual Language: The identity combines minimal structures with expressive elements, creating a balance between elegance and experimentation that mirrors the spirit of the space.

The rebranding successfully establishes MAT & Fuori MAT as a distinctive cultural destination. The cohesive visual system enhances recognition, supports communication across channels, and invites audiences to explore the rich artistic ecosystem the space offers.

Through this project, the brand evolves into a strong, contemporary identity that reflects its role as both a guardian of artistic heritage and a catalyst for creative exchange.